Obaloluwa Enoch Adeleke

AI Automation Specialist · Brand Identity Designer · Web Designer · Creative Director

I design brands and build the automations behind them.

I help businesses build clear, strategic and memorable brands, then build the Make, n8n and AI workflows that take repetitive work off their teams.

Get a free workflow audit See the work

Open to freelance builds and full-time remote or hybrid roles

invoice-intake.workflow live
  1. webhook received · invoice_0412.pdf
  2. ai.extract → vendor, amount, due_date
  3. validate: amount missing → retry
  4. validate: ok
  5. airtable.create → rec_8Hf2…
  6. run complete · 4.1s · 0 dropped

Break it on purpose. Pick a failure and watch the workflow handle it.

0 of 4 failures handled 0 dropped
Years of client work
10
Automation platforms
4
AI model APIs integrated
5
Portrait of Obaloluwa Enoch Adeleke

Certification

Diploma in AI Automation

Utiva · Oct 2026

Credential ID QB6GQLT27864Q

Verify credential

About

Strategy meets creativity in everything I build.

I'm Obaloluwa Adeleke, a multidisciplinary creative professional and Computer Science graduate based in Lagos, Nigeria. My work sits at the intersection of strategy, creativity and technology, and over the past ten years it has taken three forms: brand and web design, network operations, and now AI automation.

I started in brand and web design. In 2016 I founded Acmes Media, where I still serve as Creative Director, building identities, websites and content for startups, corporate organisations, NGOs, business owners and technology-focused brands. I also spent time as Brand Manager at WebQ Solutions, leading its brand identity, visual communication and digital presence, a role I have since moved on from.

Alongside the creative work, I have been a NOC Engineer at Pan African Towers since November 2022, monitoring 1,000+ distributed telecom sites and holding an average 99.59% SLA. Keeping a live network up teaches you to plan for the moment something breaks.

That habit is what I bring to automation. I hold a Diploma in AI Automation from Utiva, and I design, build and troubleshoot business workflows with Make, n8n, Zapier, Power Automate, REST APIs and AI models from OpenAI, Claude and others. Before I ask whether a workflow works, I ask what happens when it doesn't, and I document every build so your team can run it without me.

I also teach. I instructed data analysis at Gegas Africa from 2021 to 2023, and in 2025 I founded Tech for Teens to bring practical tech and creative skills to teenagers from low-income backgrounds. I believe strong brands, and strong systems, are built with intention: strategy first, then design, then clear communication.

Selected work

Workflows and brands I've built.

Each automation case study covers the problem, how the workflow runs, and how it handles bad input, failed API calls and edge cases.

Automation Live

ExpenseIQ

AI expense categorisation & approval

An expense system for Naira spending. Staff file a claim in minutes, AI categorises and checks it, and claims of ₦100,000 and above go to a manager queue automatically.

  1. Expense submitted
  2. Make webhook
  3. AI categorise
  4. Validate output
  5. Airtable record
  6. Amount check

Handles failure: a guard for undefined AI message content means an empty model response cannot become a blank record.

  • Make
  • Airtable
  • AI model APIs
  • Webhooks
  • JSON
  • Lovable
Read the case study (opens my automation portfolio)
Automation Built & tested

AI Document Filing

n8n · summarise, convert, file to Google Drive

Fetches content, summarises it with AI, converts it to a file and files it in the right Google Drive folder, creating the folder if it doesn't exist yet.

Handles failure: a folder-existence check runs before upload, so repeated runs never create duplicate folders.

  • n8n
  • HTTP Request
  • AI summarisation
  • Google Drive
  • OAuth2
Read the case study (opens my automation portfolio)
Automation Workflow design

Lead Capture & Routing

Make · Airtable · AI-assisted triage

Captures prospects into Airtable, categorises them by service, and triggers the right follow-up for each category.

Handles failure: leads the AI can't classify with confidence go to a person instead of being dropped.

  • Make
  • Airtable
  • AI model APIs
  • Routers
  • Email
Read the case study (opens my automation portfolio)
WebQ Solutions brand identity, logo on a dark background
Brand & design2024

WebQ Solutions

Brand identity · Web presence

Complete brand identity and web presence for a digital solutions company: logo system, brand guidelines, and a high-converting WordPress website.

SEO Kits web design and brand identity on a white background
Brand & design2024

SEO Kits

Web design

Strategic brand identity and web design for a digital SEO product, positioned for clarity and authority in a competitive market.

Ewie brand identity, logo mark on a neutral background
Brand & design2025

Ewie

Brand identity design

Developed a modern and strategic brand identity focused on clarity, recognition and a strong visual presence that reflects the brand's vision and professionalism.

Queuesigns digital signage brand, marketing collateral mockup
Brand & design2024

Queuesigns

Brand identity · Marketing

Comprehensive brand identity and marketing collateral for a hardware-free digital signage platform targeting modern businesses.

Bee-Ileewa House of Beauty, feminine brand identity layout
Brand & design2023

Bee-Ileewa: House of Beauty

Brand identity · Lifestyle

Elegant brand identity for a premium beauty brand: feminine, refined and deeply intentional visual language that resonates with the modern African woman.

More automation builds, with workflow diagrams, live at obaloluwa-automates.vercel.app

What I do

Hand off the repetitive work. Keep the decisions.

AI handles the reading, sorting and drafting. Your people keep the decisions that matter, with a clear record of what the workflow did.

Automation Make, n8n, Zapier, AI

  • AI document and data processing

    Classify, summarise and extract from emails, files and forms, then return clean structured JSON your other tools can use.

    • classification
    • summarisation
    • extraction

  • Lead capture and routing

    Capture enquiries, tag them by service or value, and route each one to the right person or follow-up sequence automatically.

    • airtable
    • crm
    • follow-ups

  • Approval workflows and internal tools

    Submission forms, threshold rules and approval queues, so managers decide and the workflow handles the admin.

    • thresholds
    • queues
    • audit trail

  • Integrations and API glue

    Connect apps that don't talk to each other through REST APIs and webhooks, with authentication and data mapping set up correctly.

    • rest
    • webhooks
    • oauth2

  • Custom AI chatbots

    Chatbots for your website or messaging apps that answer from your own content and hand off to a person when they can't.

    • chatbots
    • handoff
    • your content

  • Voice agents

    AI voice agents that answer calls, qualify callers and book or route them, with a transcript and a handoff to your team.

    • voice
    • call routing
    • transcripts

  • Workflow rescue

    An existing automation is failing, duplicating or quietly dropping data. I trace the requests, fix the mapping and add the checks it was missing.

    • debugging
    • validation
    • monitoring

Brand & design Identity, web, strategy

  • Brand identity design

    Strategic visual systems that define your brand's personality: logo suites, colour palettes, typography, brand guidelines and complete identity packages built for longevity.

    • Logo design
    • Brand guidelines
    • Visual identity

  • WordPress web design

    High-performance WordPress websites designed with intention: responsive layouts, premium themes, Elementor builds, custom styling and seamless user experiences.

    • WordPress
    • Elementor
    • Responsive design

  • Custom web development & e-commerce

    Custom-built websites and online stores, made for speed and conversion, with payments, product management and analytics set up.

    • Custom builds
    • Payments
    • Analytics

  • UI/UX design

    User-centred digital interfaces designed for clarity, usability and conversion: wireframes, prototypes and polished UI systems for web and mobile platforms.

    • Wireframing
    • Prototyping
    • User research

  • Brand strategy

    Clarity behind the design. From brand positioning and audience research to messaging frameworks, I help brands define who they are, who they serve and how they communicate.

    • Positioning
    • Brand voice
    • Market research

Why choose me

Work that thinks as hard as it looks.

Every project begins with understanding your goals, your audience and the process behind them.

See my work

  • Strategy-driven design

    Every visual decision is backed by clear thinking, not just aesthetic preference.

  • Problem-solving approach

    I diagnose before I design or build. Your challenge is addressed at the root, not the surface.

  • Precision and attention to detail

    Pixel-perfect execution and obsessive quality control across every deliverable.

  • Professional communication

    Clear updates, transparent timelines and collaborative workflows throughout every project.

  • Long-term value

    I design brands and build systems made to scale, not trends or quick fixes that expire in six months.

How I work

Most of the work is planning for failure.

Getting a workflow to run once is easy. My process spends most of its time on what happens when inputs are messy or an API fails.

  1. Map

    We walk through the process as it runs today, covering inputs, decisions, owners and edge cases, before any tool is chosen.

  2. Build

    I build the workflow in Make, n8n or Zapier, with AI steps only where they beat plain logic.

  3. Break it on purpose

    I test it with bad input, missing fields, API errors and duplicates. Each failure path gets a fallback or a human-review step.

  4. Hand over

    You get written documentation of the logic, credentials, dependencies and what to do when something alerts.

Toolkit

What I build with.

Automation
Make, n8n, Zapier, Power Automate
AI models
OpenAI, Claude, OpenRouter, DeepSeek, SiliconFlow
APIs & data
REST APIs, Webhooks, OAuth2, JSON, Airtable, Google Drive
Reliability
Error handling, Validation, Fallback logic, Monitoring, Documentation
Platforms
Google Workspace, Microsoft 365, WordPress
Build tools
Lovable, Claude, GitHub, Elementor

Experience

Where I've built and led.

  1. Nov 2022 – now

    NOC Engineer

    Pan African Towers

    Monitoring 1,000+ distributed telecom sites from the Network Operations Centre, holding an average 99.59% SLA.

  2. Now

    AI Automation Specialist

    Freelance & personal builds

    Designing, building and testing Make, n8n and AI workflows for businesses.

  3. 2025 – now

    Founder & Creative Lead

    Tech for Teens

    Running a technology education initiative for teenagers from low-income backgrounds.

  4. 2023 – Mar 2026

    Brand Manager

    WebQ Solutions

    Led brand identity, visual communication and digital presence, from design consistency and client-facing assets to market positioning.

  5. 2021 – 2023

    Data Analysis Instructor

    Gegas Africa

    Delivered data analysis training and mentored young professionals in practical digital tools.

  6. 2016 – now

    Founder & Creative Director

    Acmes Media

    Web, branding and content projects, turning vague client requests into defined processes and finished work.

Initiative

Building the next generation of digital creators.

Tech for Teens is my commitment to a future where every young person, regardless of background, has the tools, knowledge and confidence to participate meaningfully in the digital economy. It teaches practical tech and creative skills to teenagers from low-income backgrounds.

Partner with Tech for Teens

  • Education

    Practical, skills-first digital education designed for real-world application.

  • Mentorship

    One-on-one guidance from working professionals who've been in the trenches.

  • Innovation

    Encouraging creative thinking, entrepreneurship and problem-solving through technology.

  • Community impact

    Growing a pan-African community of empowered young digital professionals.

Testimonials

What clients say.

Obaloluwa built an AI lead routing system for us. It cut our first-response time from 3 hours to under 2 minutes and qualified 200+ leads in the first week. When our CRM API went down, it queued everything and retried automatically without anyone having to step in.
Toluwanimi Akinyemi AI lead routing system
Obaloluwa is the rare kind of designer who truly listens. Our WordPress website exceeded every expectation. It's beautifully designed, fast, and built with a clear understanding of our business goals.
John Omotayo
CEO, GraceApp WordPress website
Working with Obaloluwa transformed how we present our brand. He didn't just design a logo. He built us a complete identity system that speaks directly to our audience, and the strategic thinking behind every decision was outstanding.
Omobolanle Oyetola
Founder, Bee-Ileewa Beauty Bee-Ileewa: House of Beauty
The brand identity he created for us set us apart in the market immediately. Professional, strategic and deeply creative. Obaloluwa brought a level of intentionality we hadn't experienced with any designer before.
Oluwatobi Adeleke
CEO, Queuesigns Queuesigns
His Tech for Teens program changed my perspective on what's possible. I went from knowing nothing about design to building real projects within weeks. Obaloluwa is a gifted teacher and mentor.
Samuel Idowu
Student, Tech for Teens Tech for Teens

Contact

Have a process to automate, or a brand to build?

Whether you need an automation, a brand identity, a website or a full brand strategy, I'd love to hear about your project. Tell me about one manual process, such as invoices, lead follow-ups, approvals or reports, and I'll reply with how I'd automate it and how it could fail.

Prefer to talk? Book a call
Pick a time that suits you on Calendly.
Location
Lagos, Nigeria
Availability
Open to full-time remote or hybrid roles and freelance builds

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